Jumbo is a company that specialises in marketing and selling traditional lotteries online. It sells lottery tickets online globally in North America, Europe and the Asia-Pacific. After years of operating a successful online business, Jumbo saw the need for a brand refresh. Their aim was to improve and modernise their look however it was necessary to remain as close as possible to the original brand. A contemporary look was created, featuring custom-design icons, simplified typeface and a more graphical method for conveying information. The update included new infographics, a new colour pallet and a modern photographic style.