Lagarde is one of the oldest wineries in the Mendoza region, having planted the first vine in 1897. Their Malbec vines are 100 years old. Lagarde creates fabulous terroir character wines while staying committed to the sustainability of the land and it’s people. The brief was to create a label that reflects the history of Lagarde. After workshopping the idea, the solution was created – we included a segment of the winery’s history in each variety. This way the consumer is able to explore the story of the winery as they sample the range.