Laing O'Rourke Barangaroo Tender

Barangaroo is a pioneering urban renewal project which encompasses world-class design, excellence and sustainability. It is an iconic waterfront redevelopment project and showcases Sydney’s prime real estate. Laing O’Rourke is an international engineering firm, specialising in high-profile redevelopments such as Barangaroo. Laing O’Rourke came to us with aspirations to win the Barangaroo redevelopment project, and thus needed assistance to sell their capabilities in the best way possible for the tender. Reconnect, Revive and Restore was the key message, and the inspiration behind the marketing was to show a connection between past and future. We were able to tell this story with unique graphic treatment and modern imagery, and their proposal come alive.