Ayllus Wines is based in San Juan, Argentina and has the mission to achieve the best premium wines from this region. Ayllus thus went on to become commercialized in the most demanding markets in the world. Following the launch of their first wine “Los Ailos”, they decided to launch their second wine “Los Ailos Reserve” – a more complex and elegant wine. The brief was to help create the launch of this much anticipated wine. The winning idea was to portray the label as an abstract piece of art which symbolises the San Juan Area.