Red Ball

Red Ball is a premier charity event held in Melbourne with over 700 guests attending. The night is filled with live entertainment, exciting fundraising and networking. Special guests have included Deborra-lee Furness and Hugh Jackman. The Red Ball has raised in excess of $2.5 million over the past five years to fund Fight Cancer Foundation’s life saving programs. Red Ball needed a website overhaul, including a full redesign. The basis of the new look was built upon a magenta red and white space. A set of graphic elements and icons were custom-designed to be used interchangeably throughout the site in conjunction with an ultra bold serif typography. This created a retro, stylish and vital look.